The Doctor is In.

This project is an exploration of smut, born out of my thoughts

and experience with my own Asexuality. Sex or sexuality has always

been comedic to me and this is my ode to that. My goal for this project was to combine merchandising and minimalistic storytelling through smutty humor.

Inspirations

Considering the simplistic illustrations of the product,

the storytelling is driven by infographics that are based

on medical-associated items. The main inspiration for this

project are the juxtaposition of the cute and simple to

the complex and informative.

Color System

Medical Blue

[Main]

C61 M49 Y5 K0

R114 G126 B178

Anatomy Grey

[Main]

C26 M21 Y21 K0

R189 G189 B189

Parchment Pink

[Sub]

C3 M14 Y10 K0

R239 G220 B216

Typefaces

Hoefler Black

Gotham Book

“I have a sickness in my heart.”

“I have a sickness in my heart.”

“I can make you feel better.”

“I can make you feel better.”

Patient F

He was designed to look as plain as possible yet unique enough to be distinguishable. Patient F, for lack of better terms, is a

clueless idiot. He doesn’t know what’s

wrong with himself! 

1/1

Doctor Y

He was designed to look be an older man that has a streak of mid-life crisis in him. Doctor Y is based off drama actors who seem to have it all together.

1/1

(In Progress)